From July 2017, 9 departments including the Food Safety Office of the State Council carried out food and health food fraud and false advertising corrective action in China. On May 3, 2018, State Administration for Market Regulation (SAMR) published the fraud and false advertising corrective cases of food and health food over the country.
By March 2018, food and drug regulatory authorities at all levels handled and published more than 8,000 administrative punishment cases related to the corrective actions. CIRS made a statistics on the cases of food and health food fraud and false advertising in 30 provinces, municipalities and autonomous regions. The details are as follows:
1. The number of corrective cases in each provinces, municipalities and autonomous regions
S/N | Regions | No. | S/N | Regions | No. | |
1 | Guangdong | 1242 | 16 | Tianjin | 161 | |
2 | Shandong | 966 | 17 | Szechwan | 150 | |
3 | Gansu | 955 | 18 | Qinghai | 137 | |
4 | Yunnan | 496 | 19 | Henan | 123 | |
5 | Jiangsu | 413 | 20 | Jilin | 122 | |
6 | Hubei | 395 | 21 | Peking | 92 | |
7 | Jiangxi | 353 | 22 | Inner Mongolia | 84 | |
8 | Hainan | 331 | 23 | Heilongjiang | 76 | |
9 | Shanghai | 287 | 24 | Zhejiang | 71 | |
10 | Shaanxi | 278 | 25 | Guizhou | 47 | |
11 | Shanxi | 263 | 26 | Liaoning | 39 | |
12 | Fujian | 247 | 27 | Hebei | 18 | |
13 | Guangxi | 245 | 28 | Ningxia | 11 | |
14 | Hunan | 228 | 29 | Chongqing | 6 | |
15 | Anhui | 166 | 30 | Sinkiang | 5 | |
2. The number of corrective cases in each month
The figure above shows that from July 2017 to November 2017, the number of corrective cases increased month by month, which means the intensity of corrective action was gradually increased. After December 2017, the number of corrective cases decreased month by month, it can be seen that the corrective action had brought positive effect.
3. The situation of health food corrective cases
According to CIRS's statistics, among all corrective cases, there are 276 cases related to health food fraud and false advertising. The main reasons are shown in the following figure:
The main reason for the health food corrective cases is “health food production and operation activities without permission”. Before engaged in health food production and operation activities, the enterprises shall apply for relevant food production license and food operation license under local FDA according to "Administrative Measures on Food Production Licensing" and "Administrative Measures on Food Operation Licensing ". In addition, the label and instruction problems are also serious. As the SAMR management on health food label and instruction become more and more strict, enterprises shall generate the product label and instruction in accordance with relevant laws and regulations strictly. On the other hand, health food can't replace medicine, enterprises should carry out product function advertising based on the truths, and avoid using false and exaggerated content.
It is reported that SAMR and local FDA will continue to crack down on food and health food fraud and false advertising behaviors, and disclose the corrective information to public, to ensure the food safety. Therefore, enterprises should pay attention to relevant laws and regulations in China, bear the main responsibility and ensure that the products conform to the requirements of China.
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